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Aurora
PhotoArts Mosaic Class Site Progress. Second Photography Company Branding
Finalized. Video Shooting. Indie Filmmaking. Tampa Bay Film work. Swimsuit
Modeling Fashion Show. - Domain
Name Rotation. Mosaic Class Progress.
Friday,
August 10, 2012 - Tampa Bay Photography and Design Blog Post by Chris
Passinault
Fewer
Web Sites. Mosaic Class Work. Curtain Works.
A lot
of work has been done. A lot more needs to be done.
Work on the fleet of Aurora PhotoArts Mosaic Class sites is taking a
lot longer than anticipated,
despite attempts to fast-track the selection and editing of image files
for our new portfolio properties (I do not like taking short cuts in
anything, as I am very detail orientated, and, fortunately, taking short
cuts in this area has proven to be impossible. It is a massive job,
and I’ve been working at it. It will get done when it gets done,
as too many projects are dependent upon the results of this work; projects
such as the Mosaic Class web sites, 4th Generation web site prototyping,
a new portfolio book, and advanced portfolios such as our iPad portfolio).
This image selection and the related editing and fabrication of Mosaic
Class file sets is the main reason that development and deployment of
these sites is taking so long. It is the reason why that, at the time
of this post, that there is only one Mosaic Class web site online, it
only has one picture to show, and why the online portfolio cores and
thumbnail arrays are not online. This will change, however, and things
will progress rapidly when it does.
Just a few days ago, a meeting with our attorney necessitated a slight
adjustment of our logo, replacing the Registered symbol with the more
accurate Service Mark (SM) symbol, for trademarking the Aurora PhotoArts
name. Aurora PhotoArts print files, portfolio image files, contracts
(service agreements), new modular agreements and releases, headshots,
composite cards, business cards, flyers, branded equipment, and support
equipment such as our upcoming embroidered uniforms will incorporate
the updated logo branding, and, for once, the delays have worked in
our favor, because this would have been a significant and costly endeavor
had our logo been in widespread use, as the use of an inaccurate logo
would have posed legal risks.
This said, I’ve been going over hundreds of thousands of pictures
from about 12 years of professional work, and this has taken time. I
should be finished this week. It will take at least another week to
finish the graphics and image sets, with updated logos and logo watermarking
technology applied. Once those graphics and image sets are done for
the Mosaic Class site line, I will be able to build and deploy Mosaic
Class sites quickly, with no compromises to content or effectiveness,
at the rate of about one per week in a web site assembly line. Despite
announcements before of the construction (fabrication) and deployment
of a large fleet of up to
36 Mosaic Class sites for Aurora PhotoArts, requirements and adjustments
to that strategy are changing on a daily basis. We are now planning
for about a third of that original number, with around 12 Mosaic Class
sites built and deployed by the end of FY 2012, with an emphasis on
larger and more effective web sites instead of more web sites. This
will allow our web site content efforts to focus on fewer web sites
while work on new 4th Generation sites proceeds, as well as the development
of the next generation Aurora PhotoArts marketing and support web site
class, a 4th Generation, PHP and Flash web site with advanced SES (Search
Engine Superiority, which is enhanced SEO much more effective, and advanced,
than the SES built into late 3rd Generation sites like the Mosaic Class
sites), multimedia, total interactivity, user/session customization
and survey feedback, client support, competition countermeasures, stealth
technology (I know that this seems like it may conflict with SES, but
it makes sense. I just can’t give out any details on how this
will work - now, or later. It’s highly classified; just be happy
that I was even able to acknowledge it at all. That’s right, though,
as I will be working with stealth web sites, and the 4th Generation
sites will often effectively blend SES and stealth optimization technology
for appropriate objectives. This is all White Hat, by the way, which
means completely legitimate, and no one else in the world will be making
sites like these. I will have experimental 4th Generation web sites
operating on the Internet in late 2012 which will be invisible to search
engines, as they will be full stealth sites in every way, and there
is a reason for this which I cannot fully disclose. Would you want competitors
to see what you are working on as you develop new technologies, or to
be able to track your latest work? Think about it), and social media
capabilities built into the sites by default. This next generation,
4th Generation web site class, specifically designed for Aurora PhotoArts,
is the new Aurora Class site, and it could be deployed and operational
as early as 2014, replacing the Mosaic Class sites as a front line marketing
and support site. In comparison, the current Mosaic Class site is a
late 3rd Generation web site, which has been designed to be upgradable
to 4th Generation standards, although the Mosaic Class site will never
be as capable or as effective as a true 4th Generation site like the
Aurora Class. Most of the details of the Aurora Class sites are classified,
and advanced countermeasures built into 4th Generation sites to discourage
reverse engineering by the competition will enable the sites to be extremely
difficult to analyze and adapt to long after they are deployed and in
use. Some of these countermeasures will use new web site stealth technology.
I will take a break in a few weeks once the first 3 Mosaic Class sites
are completely online, and they achieve IOC (Initial Operational Capability),
to spend about a month working on Tampa Bay Film and its new Revolution
Class web site. After I am done with that, and I look at the data from
the shakedown period of the initial 3 Mosaic Class sites, I will adjust
the format on the original sites and then will proceed building and
deploying the remaining sites. The remaining 9 or so Mosaic Class web
sites will take just over 2 months to build and deploy, and all 12 or
so Mosaic Class web sites will be at full operational capability, with
SES achieved, by Spring 2013. Regardless, I expect all of the Mosaic
Class web sites to be online, with at least IOC, by the end of 2012.
Aurora PhotoArts is now exiting a lengthy transition from specialized
services to higher volume
services, with enhanced client support, higher quality, and expanded
value. Formats and protocols developed for our photography shootout
events (Tampa Shootouts), as well as our experience in photography events
that we have successfully operated since 1998, have enhanced our service
operations. In the past, Espy model testing sessions were limited to
5 models, six look modeling portfolio sessions were limited to 1 model,
and talent headshot photography sessions were limited to 1 client. This
will change this fall. Our new, advanced Espy model testing sessions
are now balanced for up to 10 models, and will be conducted like a shootout
event for clients. Our modeling portfolio photography sessions can now
accommodate up to 4 models, and are more efficient than the old single
client sessions. Our talent headshot photography sessions are now balanced
and optimized for up to 6 clients, again, with more cost-effective,
higher efficiency sessions for both our clients and our operations.
These changes were accomplished after many years of experience and hard
work, and we have increased our quality, client support, and overall
value as a result. Service lines such as our Espy model testing program
and our talent headshot photography sessions are also designed to be
even more effective in a studio set up, and we have a studio in the
works, although our early sessions will continue to be on location.
Many details of these new operating packages are highly classified,
with information released only on a need to know basis to genuine clients
and personnel (effective immediately, we will no longer allow prospective
clients to take unsigned agreements and support files with them, although
they are free to study them in the presence of a representative of Aurora
PhotoArts. They have to book a service to obtain these agreements; we
will not allow our technology to get out into the wild, such as one
of our 2004 vintage agreements which got out back in November of 2011,
which wasn’t much of an issue because it was so old. Our new 2012
contracts, agreements, forms, and releases have enhanced, advanced security
features built into them). These service lines are also optimized to
thrive in tough economic environments, such as the one that we now work
in.
On the subject of security, as of today, Aurora PhotoArts has created
a new research and development division within the company which will
develop classified, and the latest, operating, business, and marketing
technologies. This department will be known as our Curtain Works, and
our latest research and development projects will be conducted in secrecy
by this department. The first Curtain Works project, of course, will
be 4th Generation web site research and development, with the Aurora
Class web site for Aurora PhotoArts being a priority. The results of
the work done by Curtain Works will revolutionize the work that Aurora
PhotoArts does, and is capable of, within the next 3 years, and Aurora
PhotoArts will become a photography, design, and web design company
vastly superior to any other in Florida. Our Aura line of business support
technology will also be the domain of Curtain Works. I expect a lot
of photographers, photography companies, and design firms throughout
the world to be inspired by our work in the coming years, and to follow
our lead and our innovation (really, I am proud of my work so far, and
the quality of my work over the years, but what you see now is nothing
compared to the revolution which is coming!). Aurora PhotoArts will
be the greatest thing in the photography and design industry, especially
here in Tampa Bay, with superiority over the competition in every way.
The philosophy of Aurora PhotoArts, as is also true of my other companies,
is that we do not merely run a business. We run the market. Aurora PhotoArts
will continue to be the market leader, and will set standards that others
will aspire to, although most others will not be able to do anything
close to what we can do, even if they were aware of the full magnitude
of what they were up against.
Need a hint? Remember the term “Writing Photography”. Ponder
what it means. That is all that I can say for now, but that term will
be one of the keys to our market dominance starting in 2014, or even
as early as next year.
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